Research Study Ponemon Institute

Consumers' Reaction to Online Fraud: from Ponemon Institute

Results of a 2011 consumer survey – “Consumers’ Reaction to Online Fraud” – conducted by the Ponemon Institute and sponsored by ThreatMetrix, show that 85% of survey respondents reported being worried and dissatisfied with the level of online protection businesses are providing to stop fraudsters. Forty-two percent of respondents indicated that they have been the victim of online fraud. Of those, 80% said they did not report the crime and only 19% said they reported it only to the online business directly. The Ponemon Institute is dedicated to independent research and education that advance responsible information and privacy management practices within business and government.

The survey respondents who expressed concern over online fraud said they felt online merchants, banks and social networks need to take additional steps to prevent fraudsters from stealing consumer information.

Nearly three in four respondents would allow a trusted online business to place an invisible cookie on their computer to automatically authenticate them, and 82% indicated that they would expect an online business to offer alternative authentication methods if they were unable to match the consumer’s digital fingerprint to their security system.

Learn more on what consumers who regularly use the Internet think about online fraud and what steps they believe should be taken to protect their personal information and identity in this free survey, “Consumers’ Reaction to Online Fraud.”

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